Tuesday, August 1, 2006
Robert Greenwald's Brave New Theaters "Picks Up" 'Press For Truth'
Over the past six years, producer/director Robert Greenwald has revolutionized motion picture distribution. By utilizing the latest technologies, collaborating with numerous groups, and building a growing network of dedicated volunteer field producers, Greenwald's 2003 documentary 'Uncovered: The War in Iraq' managed to earn almost two million dollars and be shown on 2,500 screens -- without ever being picked up by a Hollywood studio's theatrical distribution arm. His next movie, 2004's documentary examination of Fox News, 'Outfoxed', did even better, showing on 3,000 screens and premiering at number one on Amazon.com.
Inspired by these success, in early 2006 Greenwald's team launched their own distribution company, Brave New Theaters. Using their online expertise and amazing 150 organizational partners to solicit and publicize screenings around the world, Brave New Theater's first film, 'Wal-Mart: The High Cost of Low Price', reached 7,000 people in one week, becoming the biggest opening ever for a movie without a mainstream distribution deal.
Now, Jim Miller at Brave New Theaters has approved '9/11 Press For Truth' to be the newest film offered through their distribution network. To learn more on upcoming shows or to host a screening in your town, go to Brave New Theaters' site.
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