The festival was plagued by the extreme high temperatures and heat index that much of the Midwest has been suffering through. "Well, that sure didn't help attendance," said Schmidt. "But not a bad crowd in those circumstances. The rooms were pretty full." She told the filmmakers about a couple of comments she received over the course of the fest. "A woman told me that she had just seen it. I asked her what she thought. She said, 'It made me really mad,' and I responded, 'Good. I think its supposed to make you mad. If it doesn't, then you won't do anything about it.'"
On Saturday, just before the Awards Ceremony, Schmidt was talking to a couple who were getting ready to leave and asked them what they had seen that they had liked. "Well, a lot of things," answered the man, "But I can't stop thinking about Press For Truth." Schmidt was reminded of the experience she and her husband, fellow festival co-director Greg Schmidt, had the first time they randomly found the movie on Netflix instant view. "We talked about it for days. It was really thought-provoking. It just really stuck with me. That's why we [requested the filmmakers submit it]."
The producers behind Press For Truth (John Duffy, Ken Ellis, Kyle F. Hence, Nowosielski, and Rory O'Connor) chose to release the movie theatrically in August 2006 and on DVD very soon after – sans a film festival premiere – in order for the movie to be seen by as wide an audience as possible in time for the 9/11 fifth anniversary. This decision prevented entry into most prominent film festivals, as many require they be the national premiere and preclude previous release on home video. Despite this, the doc has been invited to a number of festivals over the years, including "the most important Spanish language film fest in the world," Mexico's 22nd annual Guadalajara International Film Festival; the biggest doc fest in South America, Brazil's 12th annual 'It's All True' International Documentary Film Festival; "the most important fest of its kind in Central Europe," Czech Republic's 12th annual Jihlava International Documentary Film Festival; the 3rd annual Seattle True Independent Film Festival; and, now, the IIFF.
A big thank you to co-directors Greg and Bonnie Schmidt, festival founders Tanna Frederick, Richard Schinnow, and indie film legend Henry Jaglom, the rest of the team at IIFF, and everyone who came out to watch Truth and who voted for it for People's Choice Award in Best Documentary!